![]() However, the computer found success in the desktop publishing and education markets.Īnybody with MacPaint could produce, sell and use bit-mapped clip art for the first time. MacPaint required an Apple Macintosh, which was prohibitively expensive for most consumers. ![]() These were pre-build designs artists could take and manipulate to create new artwork. This increase in artists built a demand for visual assets. MacPaint is notable in the history of clip art because it provided an easy way to create it. At the time each additional disk cost about $90 or $225 today. The software was designed for the IBM PC and shipped with the first library of professionally drawn clip art.Īdditional clip art could be loaded onto the software from separate floppy disks. Produced by VCN, ExecuVision was among the first commercially available presentation software. I love how the name oozes with that 80s corporate vibe. Fewer people could also layout a page in much less time.ġ983: VCN ExecuVision and the first digital clip artĮxecuVision may be the most spectacularly named piece of software in history. Desktop publishing software such as Adobe Indesign or QuarkXPress made print design much less tedious. Most publishers would move away from mechanical paste-up by the early 1990s. Finally, the mechanical was photographed to create a negative for each printing plate. Then the artwork would be attached to the mechanical with rubber cement or another semi-permanent adhesive. Graphics added to pages would be “clipped” out. The document’s kerning (the space between letters) and leading (the space between lines) were measured with a ruler.Ī completed, camera-ready page was referred to as a mechanical. This was tedious and involved close attention to detail. Paragraphs were often printed together, but headlines and other unique elements required hand-setting. Paste-up involved a production artist siting at a drafting table and laying out an entire page by hand. It was closely associated with the mechanical paste-up process for laying out pages. Often these images have licensing restrictions attached to them.īefore personal computers, clip art was widely used in the publishing industry. Stock photography is not a form of clip art. Note that clip art only refers graphics and illustrations. However, clip art can come in both digital and print form. Most people are familiar with the whimsical 90s artwork that shipped with Microsoft Word. Clip art refers to pre-made graphics that can come in various forms. What is clip art?īefore we get into the history of clip art, I should clarify what this post is about. Then again, this was before most people had internet in their homes. Whenever you had a presentation or book report due, clip art was an easy way to add a bit of flair. If you were in school during the 90s or early 2000s, you’re familiar with the fun, quirky graphics that came bundled with Microsoft Office. This article is an adaptation of my presentation. This talk covering the history of clip art was originally given on Jat SalesLoft.
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