Once you do that, the design itself will be easy-peasy. OK, you’ve got the strategy, but there’s still another step before you start designing! Now you need to get more specific in terms of the style and content of the flyer. For example, a small flyer posted on a wall somewhere might need to be bigger and bolder to catch people’s attention in the first place, while a flyer handed to someone in person can afford to have more information in a smaller font size. ![]() Think about how you’re going to be distributing yours and bear that in mind for the design of the flyer itself. They can also be distributed electronically. How and where will the flyer be distributed?įlyers can be handed out in person on the street, pinned onto bulletin boards or sent through the mail. It may just be visiting your website for more information or following you on social media-just make it super easy for the reader to know what to do next. For example, do they need to sign up online or come to the store on a certain date? Even if your objective is driving awareness, you’ll still want to be clear on a specific action that the reader can take as a next step. You also want to be super specific about what you want the person to do after reading the flyer. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Are you targeting people who have never heard of you or are you trying to win back past customers? Are you trying to attract customers away from a competitor? Who is the person who will most urgently benefit from what you have to offer?īy completing this form, you agree to our Terms of Service and Privacy Policy. This includes demographics-age, gender, location, etc.-as well as psychographics-thoughts, attitudes and behaviors. Who is your target audience?Īs with everything you do in marketing, you need to know who you’re speaking to in the first place. How will your flyers support your overall marketing objective and fit in with the rest of the activities you’re running? What’s the specific benefit of using flyers versus some other tactic? 3. Flyers are a low-cost and targeted marketing tool that can be especially effective in promoting a local business or event and driving footfall to a specific location. Once you have your clear objectives for marketing as a whole, you can set the specific objective for the flyer. What role does this flyer play in your marketing campaign? What’s your overall objective for your marketing campaign?īefore you even get to the flyer, the bigger question is: What are you trying to achieve in your business right now? What results are you looking to get from your marketing activities? Are you trying to build awareness of a new brand? Promote the launch of a new product? Increase engagement? Collect leads? You need to isolate your overall objective before determining if a flyer is the right tool to support that objective. If you want your flyer to play an effective role in your marketing campaign, you need to know what exactly that role is going to be! So, before you launch yourself into the design process, make sure that you take the time to do some proper prep work on the strategy behind it. ![]() It can be tempting to jump straight into designing the flyer, whether it’s a DIY project or a brief for a professional designer. We’ll take you from strategy and concept right through to printing and distribution. To ensure that your flyers actually make an impact follow our comprehensive guide to flyer design. A lot of companies get this wrong and their flyers are relegated to the recycling bin. Thinking about what catches your own attention is a great place to start when designing a flyer. ![]() What do you do when someone hands you a flyer on the street or when you find one hidden among the bills and papers in the mail? Do you read it with eager anticipation? Or do you throw it away without giving it a second glance? Really, when was the last time you got a flyer that you actually paid attention to?
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